Across the brands and across the state we are seeing an increase in dual branded properties. Marriott, Hilton, IHG and Choice Hotels are some of the brands we are keeping an eye on as they expand in Ohio. As hoteliers, owners and management companies hone in on market trends, today’s society and the future traveler we have seen changes amongst the industry. Inclusive of the emergence of lifestyle brands and the phenomenon that is dual-branded properties.
The concept itself aims to encompass the needs of a market by providing different cost segments under one roof. By having two brands under one roof, the guest has an opportunity to experience the best of both brands while on the hotel’s side there is opportunity for savings in areas such as labor and back of house operations.
TownePlace & Springhill Suites by Marriott Easton
Opening October 2018
I had the privilege to participate in a hardhat tour of the soon-to-be open TownePlace Suites and Springhill Suites by Marriott at Easton. This dual concept is well underway with an opening date of mid-October and it is bound to impress. The design concept is fresh and bright and is carried seamlessly between the two hotels. (I am really hoping I can get a few names for the wall vinyl, wall art designs and light fixtures, they are awesome!) The common area and lobby are shared between the properties, which offers expanded options and outlets for all guests. Partnerships have been developed at the brand level with popular stores such as Springhill Suites with West Elm and TownePlace Suites with the Container Store. (See below for a few additional pics from my tour!)
Choice Hotels Dual Concepts
Groundbreaking 2018
We have two dual concepts from Choice Hotels coming to Ohio offering two combinations. In Logan and scheduled to break ground this year, Sleep Inn & Mainstay Suites and a Comfort Suites & Mainstay Suites near Cincinnati, also looking at a 2018 groundbreaking. These properties will speak to the midscale segment and offer accommodations for extended stay and transient travelers alike.
Marriott and Residence Inn Columbus University Area
Opened August 2017
Celebrating their one-year anniversary this past August, this property was a first for Marriott International as it was the first time a full-service Marriott and an extended stay Residence Inn were featured as a dual property. Residence Inn guests enjoy all the wonderful amenities that come with the Residence Inn brand, but by being connected to a Marriott receive even more. Such as access to a full-service restaurant and lounge, extensive on-site event space and full culinary team behind the daily hot breakfast buffet and evening socials. What a combo!
A few others that are on their way & recently opened: Homewood Suites & Hampton Inn Cincinnati Downtown, Home2 & Tru by Hilton Grove City, Hilton Garden Inn & Homewood Suites Toledo, the list goes on… Did you know OHLA publishes a New Construction Pipeline quarterly? It is available in the MyOHLA tab for members. Contact Lauren with questions!
Until Next Time,
Lauren
Additional pictures from my hardhat tour of TownePlace & Springhill Suites by Marriott …
