Many of you are familiar with our handy, dandy, OHLA Brand Guide which offers a great breakdown of brands across all tiers in our industry. Each year the guide is reviewed, edited between tiers, new brands added, other brands removed, and every single year… we are surprised (and excited) by the changes and additions we see.
Here is a quick review of the changes we made to our brand guide for 2020:
Thompson Hotels – In October of 2018 Hyatt acquired the luxury line of Thompson Hotels and in March of 2019 the 8 existing Thompson Hotels were transitioned as part of Hyatt
Signia by Hilton – In February of 2019 Signia by Hilton was announced. This brand offers a new approach to your standard rooms to space ratio with a meetings & events focused approach.
Aiden – Best Western added this brand to reflect a casual, eclectic, and trendy boutique hotel to their portfolio.
SADIE – Also by Best Western, this boutique brand will help capture the playfulness of travel and embody the creative and unique culture of the neighborhood of where each property sits.
MOTTO by Hilton – City life encompassed within small rooms with flexible furniture set-up to offer a true urban experience.
Miraval – An all-inclusive wellness resort dedicated to their guests finding balance and their best selves
(In addition to these brands being added to the guide, other brands moved within their chain scale. If you’d like a copy of our brand guide to see everything in the big picture, please send me an email at Lauren@ohla.org!)
Though we aren’t seeing any of these brands in Ohio currently, it does not mean we won’t see them in the future. Just think, it was not all that long ago that brands like AC by Marriott and Tru by Hilton were emerging and here we are… with close to 6 of each within the state either opened or underway.
We are looking forward to another year of growth and new potential.
Until Next Time,