It is hard to believe we are well into October, my favorite time of year, and approaching the end of another amazing year of growth in our industry statewide. We’ve added new first-time brands in the state, are adding rooms to existing properties and local flare & innovation is all the rage.
Looking at the blogs of the past, there are certainly familiar themes that connect them all in some way. Lifestyle brands, creative marketing, leaders challenging the status quo and the importance of your service culture.
Now, more than ever, OHLA focus’ on empowering our upcoming leaders through education and workforce development opportunities. Many of the commonalities will be addressed at our upcoming Annual Conference this November to help prepare our industry for the future.
What is behind the mass emergence of the Lifestyle Brands?
Multiple major lifestyle brand developments are happening essentially simultaneously in Columbus, within just a few miles of each other. It is a major BOOM for the area!
AC Hotel by Marriott (Park St.)
Aloft by Marriott (Olentangy River Rd.)
Aloft by Marriott (Easton Town Center, Alston St.)
Canopy by Hilton (Arena District – Nationwide Blvd.)
Moxy by Marriott (Short North Arts District – High St.)
In the Northwest region of our state development of a Tru by Hilton and a proposed AVID by IHG is in the pipeline. In Northeast, another Tru and near Cincinnati an Aloft. Best Western is also at the forefront with brands like Glo & Vib.
What questions do you have about these brands? Brand longevity? Differences between them? Hear from our Lifestyle Brand Panelists: Jenny Aboudou,Senior Brand Manager, Canopy by Hilton; Michael VanAkkeren, Senior Director – Marriott Global Operations Design & Development, Distinctive Brands; Michael Morton, Vice President of Owner Relations, Best Western; Kip Vreeland, Chief Officer of Full Service Franchising, Marriott International.
Brands like these are trying to give the ultimate local, fresh, new vibe that our younger and up and coming travelers yearn for. Our Unique Lodging of Ohio (ULO) properties are truly already hitting the nail on the head. From a one bedroom guest house, to cabins in the Hocking Hills area, to a 200-room independent hotel. Each of these properties present a unique experience for their guest. Some of our properties have renowned restaurants, excellent spas, all encompassed within a once-in-a-lifetime experience.
We will be presenting our ULO Property of the year award at our annual Gala to pay tribute to a very special ULO. Last year, The Welsh Hills in was our winner. This award-winning Bed & Breakfast is nestled in the historic Granville’s Welsh Hills Equestrian Countryside. It is complete with perfectly appointed guest rooms, a complete signature breakfast each morning and picturesque courtyard with a heated pool. (If you have stayed at, work in or have worked with a ULO property; we want to hear about it! Submit a ULO Property of the Year nomination!)
Industry progression is marked with innovation and technology. The Westin & Marriott brands are embracing this through Amazon Alexa Echo, to offer a voice activated hotel butler of sorts. Need more towels? Ask Alexa! We are driven on warm, fuzzy hospitality. Are you as curious as I am on how integrations such as this may work and affect our clientele? We’ll be hearing from Greg Pappas from Evolve Controls, who will walk us through what the hotel integration looks like. Evolve Controls works with Volara to integrate solutions such as those listed above: voice activated thermostats with Honeywell and concierge services with Amazon Alexa.
There is A LOT happening in our state and industry and we are here to help you manage it. I hope to see you at our annual conference this November to learn, network and toast to our future!
Until Next Time,
Lauren
					


At the busy intersection of Vine Street & Sixth Street, sits the very new Brick & Mortar, an upscale gastropub with a locally-influenced menu. The concept revolves around a large 4 sided bar surrounded by a mix of seating options. Again, the decor is perfect! Comfortable couches and ottomans under an array of various light fixtures, offer a great place to relax or catch up with friends.





Our accommodations were spacious, comfortable, updated and quite lovely. The hallways have accents of black and foil gold patterned walls with white wood paneling. The same vibe carried on into the sleeping rooms with gray and charcoal metallic wall coverings. Our room had a large mini-fridge and coffee station (some of my most important things when traveling!). Oh, and the beds were SO comfortable!








A sidewalk leads you past the brewery on the left and the dog park on the right, straight ahead is the entry for the hotel. Walking into to this lobby is different. It’s a comfortable, welcoming, be-a-part-of-our-family, order-a-beer, take-a-load-off kind of lobby. What better atmosphere to wait for your room to be ready in? Looking to check-in? Visit the bar to receive your key (a REAL key on a wooden keychain baring the BrewDog logo).














After reading a few blurbs here and there from different Atlanta media outlets, I learned that the changes to the property came from the industry moving away from the very formal style that used to be so popular in hotels and into a more contemporary, casual future. From what I’ve heard, it has long been the place for celebrity parties and very sophisticated activities like an Afternoon Tea. The landmark Ritz Carlton property went through some big renovations to align with the Luxury Collection brand, and is now billed as “luxury with chic Southern style.”

Hocking Hills is about an hour from our home in Columbus, so this was the perfect way to getaway for a quick night.  We packed our bags and headed out.  Once you turn off the highway, cell phone coverage goes by the wayside. If you’re like me and you’re constantly hearing ding-ding-ding from your cell phone, the little ‘x’ above your reception bar is glorious. We USED A MAP to get to 
Eventually we made our way (with our map!!) to 

It’s easy to work up an appetite hiking in Hocking Hills.  Cherry Ridge Retreat has a list of great restaurants in the area, but I recommend bringing your own food and cooking up a wonderful meal.  You can dine inside at the bar or alfresco at the picnic table overlooking your private pond.  We took advantage of the Fire Package providing guests with all of the tools needed for a fantastic bonfire, and in my case, s’mores!




First, you know the door hangers that say “Do Not Disturb”, “Pet in Room”, etc. that never seem to actually stay on the door handle? Staybridge has a fun way to get the message across by utilizing magnets that connect to the door frame of the room. To go with this twist, I loved the verbiage: “Taking my Sweet Time Today. Come back later.” and “Shhh… Sleeping Like a Baby. Do not Disturb.”


The interiors have had some updates and I am loving them! The rich dark floors and walls are accented with navy, tan, gray and other neutrals. My favorite seating area is in the lobby and features plush modern navy chairs next to filled shelves with books. In the middle of the lobby stands a tall accent wall featuring a fire place. Around this there is additional seating and the most interesting coffee tables that remind me of honeycombs.
Of all the hotels in the Greater Columbus area, this property has one thing the others do not, a full-service spa, Papillon Day Spa. After getting a treatment, I would naturally head to the Bar & Patio @ 8700. The outdoor patio area is a great way to unwind with over-sized floral arrangements, two large fire pits, and strung lights. While I was visiting, the bar was advertising rose inspired cocktails. (Spa + Patio + Great Local Food + Rose = My kind of day!) Oh! I can’t forget to mention that this property is also located next door to the Polaris Mall complex; did someone say shopping?